About Us

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Hi there! 


I am Asif Ahmed Khan, founder at point of new, a trainer and consultant by profession and an aspiring storyteller and philosopher.  Inside every individual lies a great creative power, one that has been diluted due to the unnatural restrictions of day-to-day life. My mission is to help people free themselves from a short-sighted mindset and discover a vision that is farther than just tomorrow and wider than just themselves. I have had the opportunity connect with large audiences from senior leadership teams to blue collar heroes. I’ve trained thousands of people for over a decade with one clear mission – bring about meaningful change.

I have an MSc Supply Chain and Logistics from the University of Warwick and a Masters degree in Philosophy from the University of Karachi. 


My focus is on personal and organisational development through areas like communication and presentation skills, sales, and creativity in classroom and virtual trainings. 

In the field of training and consulting, I’ve worked with a variety of clients such as Aman Foundation, Amreli Steels, BASF, British Council, Beaconhouse School System, Chevron, CocaCola, Crescent Steel, Engro Corp, Engro Fertilizer, Engro Energy, Fatima Group, Fauji Fertilizer, Haleeb Foods, House of Habib, ICI, Jazz, JP Coats, Khaadi, NHA, Ontex, OUP, Pak Suzuki, PPL, Roche, SECMC, Shell, Syngenta Pakistan Ltd, Systems Ltd, Thall Engg. and Total PARCO. I’ve also been fortunate enough to be engaged for running localised versions of international programs for multiple clients. 


I am a committed reader and learner in the fields of culture, neuroscience, business, management, self-help, psychology, history, religion and philosophy. 

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